Identity Final Design

 

Final Design (above) is a slightly refined version, changing the headlights on the pink van to less resemble the nose of a pig, and improving the dimensions of the final logo to best match the layouts in aspect ratio.

Conclusion- this project was a great chance to explore the ever changing market of online and digital sales. This solution works well with my overall portfolio of bright, simple, cheerful identity designs, and meets the clients need for a logo to differentiate itself from the other ice cream online companies with a funny play on the “Download” button and the “in-the-cloud” icon that permeate today’s digital interfaces. The use of contrast and repetition work together to make an eye catching, memorable design concept that can be easily expanded across mediums, both print and digital.

(below) pictured is the final draft of the logo and stationary identity, before final refinements.

 

4-3 Milestone 2 Stationary System

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s