These three concepts best capture an emotional appeal to the viewer, and thus are best likely to engage the viewer. Three techniques are at play here, in order of appearance:
- Humor- an appeal to the ‘Wireless Family Plan’ emulates the Christmas rush of telephone commercials attempting to capture the family spirit of Christmas togetherness. This idea reminds families that there is no better bond than one made in the great outdoors.
- The second concept is blunt and forceful, depicting the ended life of a tree.
- The third layout employs a text heavy layout option, using mainly letters and typography to engage the viewer via a play on words.